Strategy first
We start from your audience, positioning and competitors, so the identity says the right thing, not just something pretty.
Brand identity design that makes startups look established
We create distinctive brand identities for startups and SaaS products: a logo, visual system and guidelines that make you look credible from day one and stay consistent as you grow.
Top rated on Freelancer- 20+ startups shipped
- You own 100% of the code
Overview
A brand that earns trust before anyone reads a word
Perfect for
- New startups preparing to launch
- SaaS products outgrowing a template look
- Rebrands ahead of fundraising or a new market
Buyers, investors and new hires judge a startup in seconds, and most of that judgement is visual. A home-made logo and a template colour scheme quietly tell them you are early, small and possibly temporary, however good the product is.
We build identities from the inside out. First we pin down who you sell to, what you want to be known for and how your competitors look, so the brand has a clear job. Then we design a logo, colour palette and type system that do that job everywhere: in your product, on your website, in a pitch deck and as a 32-pixel app icon.
Everything is delivered as a working system, not a one-off logo file. You get guidelines, components in Figma and assets ready to use, so every designer, developer and agency you work with later keeps the brand consistent without asking us.
Problems we solve
Sound familiar?
- 01
Your logo looks fine large but falls apart as a favicon or app icon.
We design a primary logo, a compact mark and monochrome versions, and test each one at every size it will be used.
- 02
Every page, deck and social post looks slightly different.
Brand guidelines and Figma components give everyone the same colours, type and spacing rules to follow.
- 03
Your colours look great on a moodboard but fail contrast checks in the product.
We build an accessible palette with tested text and background pairs, ready to drop into your UI.
- 04
You are raising soon and the brand looks like a side project.
A focused one to two week sprint gives you an investor-ready identity, deck styling and website assets.
What’s included
Everything you need, nothing you don’t
Logo and mark
A primary logo, icon and variations that work everywhere, from app icons to pitch decks.
Colour and typography
An accessible palette and type system that carries straight into your product UI.
Brand guidelines
Clear rules for using your brand, so every designer, developer and partner stays consistent.
Launch-ready assets
Ready-to-use files for your website, social profiles, favicon and pitch deck.
Built for product
Every element is tested in real interfaces, so your brand works in your app, not just on a moodboard.
Deliverables
- Brand discovery workshop
- Logo suite: primary, icon and monochrome
- Colour palette and typography
- Brand guidelines in PDF and Figma
- Social media and favicon assets
- All source files, owned by you
Tools and technologies
- Figma
- Adobe Illustrator
- Brand guidelines
- Design tokens
Process
How your project runs, week by week
Clear milestones, weekly progress updates and structured feedback rounds. Timelines are confirmed after a free discovery call, once we have reviewed your requirements.
- 1Days 1 to 2
Brand discovery
A workshop on your audience, positioning, competitors and personality, summarised in a one-page brand brief you sign off.
- 2Days 3 to 6
Concepts
Two or three distinct directions, each shown on real touchpoints such as your website hero, app icon and a pitch deck slide.
- 3Days 7 to 9
Refinement
We develop your chosen direction into a complete system: logo suite, palette, typography and supporting graphics.
- 4Days 10 to 12
Guidelines and handover
Brand guidelines, Figma library and exported assets, plus a walkthrough so your team knows how to use them.
Pricing
Starting at
$600
Logo, colour palette, typography and brand guidelines.
- Fixed quote, no hourly billing
- 30 days free post-launch support
- Free design concept before you commit
What affects the price
- How many concept directions you want to explore
- Whether you need a full rebrand or an evolution of an existing identity
- Extra assets such as pitch deck templates, social kits or merchandise
- Naming or messaging work alongside the visual identity
Production Sprint
from $2,000
2 to 4 weeks to a launch-ready product.
Growth Partner
from $1,500 / month
An ongoing team after launch.
FAQs
Brand Design questions, answered
Usually 1 to 2 weeks, depending on the number of concepts and revisions. We confirm the timeline after a short discovery call.
Still have questions? Email our team.
Related services
All servicesReady to start your Brand Design project?
Book a free 30-minute strategy call. You will leave with a clear plan, a fixed quote and a confirmed timeline, whether or not you work with us.